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Kalika Hastings: Resiliently Building A Brand Identity for Entertainers, Artists, and, Athletes
"The pressure to have my life figured out was overwhelming. I didn’t have all the answers and it was frustrating at times. But thanks to my family, good friends and great relationships, the pieces have slowly come back together. " - Kalika Hastings
Photo courtesy of Kalika Hastings
Tell us about yourself? (who are you, where are you from, what do you do, etc.)
I’m an entrepreneur and entertainment publicist originally from Montreal, Canada. I’m a Pisces. My background is Jamaican and Irish/Scottish Canadian. I work with entertainers, athletes, artists and corporate executives across a few major cities in North America from Montreal, Toronto to New York, Los Angeles. and Miami to help them build their brands and gain visibility and exposure through earned media opportunities, events & strategic partnerships.
Aside from what is known about you or what you have shared, what makes you RESILIENT?
Like much of the Resilient community, I’ve been through personal challenges and setbacks that have made me the resilient woman I am today. There was a time when I wasn’t sure how I would make it out of the dark place I found myself in. After ending a 10+ year relationship, annulling the wedding, I had to sell my house and completely start over during the pandemic. The PR firm I worked for went out of business, eventually, I decided to start my own PR agency. The pressure to have my life figured out was overwhelming. I didn’t have all the answers and it was frustrating at times. But thanks to my family, good friends and great relationships, the pieces have slowly come back together.
How do you deal with setbacks?
Setbacks are uncomfortable but they’re necessary. They’ve always turned out to be a blessing in disguise for me. I think the most important thing is to know yourself and be honest about what you want. Then you won’t let setbacks stop you from pushing forward to achieve whatever it is. Without self-awareness it's easy to feel buried in your setbacks.
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